Cadillac's Escala concept car, unveiled yesterday at a swanky motoring show in Southern California, is the brand's latest effort to woo new customers by packing cabins with technology.
The sedan, roughly 6 inches longer than today's current CT6 flagship, includes several OLED screens scattered throughout the dashboard. Cadillac says those make the front seats about "intensely focused" technology, while the rear seats deliver "relaxation."
"My brief to the designers was to create a car you desperately want to drive, and also one in which you want to be driven," Cadillac's head of design Andrew Smith said in a statement. "So rather than a single design, this interior consists of two themes. It was an opportunity for our designers to break the rules a little bit, exactly what Cadillac should do from time to time."
The dashboard includes three separate, giant OLED screens that take up more than half its width. The displays are "layered in front of the driver, with the back sides wrapped in hand-stitched leather embossed with the Cadillac script," according to the automaker. "The array of screens consolidate the traditional 'cluster' of driving gauges with the 'center stack' into one integrated unit."
The concept of multiple screens on the dashboard is nothing new, but curved OLEDs are still rare even in the consumer HDTV and PC monitor markets. That may be changing soon, as companies like LG plan to ramp up production of plastic OLED panels suitable for curved displays.
If they make their way into a production car, the thin screens wouldn't need to be touch-enabled. Cadillac envisions a system that uses voice and gesture control technology to operate the car's infotainment features.
Cadillac's experiments with next-generation display technology also extend to its production models. The CT6 includes a high dynamic range (HDR) LCD display to supplement its traditional rearview mirror, offering a wider field of view via a feed from two of the car's seven exterior cameras.
By: Tom Brant (PC Magazine).
Photo 1: Auto Evolution.
Photo 2: Extreme Tech.
Photo 3: Cool Hunting.
Review: Emerging Market Formulations & Research Unit, FLAGSHIP RECORDS.
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