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Saturday, March 05, 2016

[fm]:Chick-fil-A to celebrate 2,000th restaurant with free breakfast Who Ditch Their Smartphones

Area Chick-fil-A restaurants will join with the chain’s locations across Illinois to celebrate Chick-fil-A opening its 2,000th location with a free breakfast giveaway on Tuesday, March 8.

Chick-fil-A’s restaurants (excluding licensee locations) throughout Chicagoland will give a free three-count Chick-fil-A Chick-n-Mini to each guest between 6:30 a.m. and 10:30 a.m. on Tuesday, March 8. Chick-n-Minis are bite-sized Chick-fil-A chicken nuggets nestled inside a mini yeast roll brushed with honey butter.

There is no purchase necessary and one per customer, what all you have to do is:

Step 1: Gather your munchkins

Step 2: Head to Chick-fil-A

Step 3: Order your meal

Step 4: Everyone puts their phones in the provided chicken coop

Step 5: Enjoy free ice cream!

At least, the plan will work if you reside in an area where 150 local Chick-fil-A operators will give free ice cream to the families that make it through a meal without their cellphones.

“We really want our restaurant to provide a sense of community for our customers, where family and friends can come together and share quality time with one another,” Suwanee, Georgia, Operator Brad Williams said. “But as we all know, technology increasingly demands more of our time and can be a big distraction, even while we’re eating. This got me thinking about what we could do to reduce this distraction during meals.”

 The Chick-fil-A breakfast giveaway is two days before the chain opens its first stand-alone restaurant in Springfield on March 10. The chain opened its first Illinois location inside White Oaks Mall in 1980 and welcomed guests to that location until it closed in 1995 as consumer trends toward on-the-go dining focused the chain’s expansion efforts on stand-alone restaurants.

The suburban area’s first Chick-fil-A arrived in 2010 in Aurora and the chain has continued to expand in the area to 24 locations, including opening two restaurants in downtown Chicago. The most recent opening took place in Countryside on March 3.

The March 10 opening in Springfield will be Chick-fil-A’s 2,000th location nationwide and the 37th in Illinois for the chain which got its start in 1967 inside an Atlanta mall.

But if you’re at Williams’ Chick-fil-A, counterworkers will give you a small box, a chicken coop if you will, for your mobile devices. If you make it to the end of the meal without touching your phones, your family gets free ice cream.

And really, who doesn’t love free ice cream?

“The challenge has completely taken off,” Williams said. “We have families who aren’t successful the first time and come back to try again. We even have people asking to take the boxes home with them! Our whole community is talking about it.”

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