The
Zika virus has hit India's Tata Motors, which has decided to rebrand a
soon-to-be launched hatchback vehicle which was to have been
called Zica, an abbreviation of "Zippy Car."
The car is to be shown for the first time on Wednesday at the Auto Expo 2016 on New Delhi's outskirts.
Tata
Motors said in a statement Tuesday that the car would carry
the Zica nameplate during the exhibition, but a new name will be
announced in a few weeks.
It
said the company decided to rebrand the car to empathize with the
hardships caused by the outbreak of the Zika virus in many countries.
The
World Health Organization has declared the Zika virus a global
emergency because of its explosive spread across the Americas.
The
Tata Group is one of India's largest and best-known conglomerates. Its
more than 100 companies include Tata Motors, owner of the Jaguar-Land
Rover brand; Tata Steel; Tata Consultancy Services; Tata Beverages, the
maker of Tetley brand tea; and holdings in insurance, investment and
telecommunications.
By: Associated Press.
Review:
Emerging Market Formulations & Research Unit, Flagship Records.
For
The #FacebookTeam