Uber first partnered with Alipay to cover rides in China in 2014. This is why Uber’s Chinese customers already use Alipay to pay for domestic rides. The new partnership will first cover international rides in Hong Kong, Macau and Taiwan this month and “will be extended to more regions around the world during the year”.
Uber’s latest initiative helps it to compete
more effectively with fellow taxi-hailing firm, Didi Kuaidi. Didi Kuaidi
has inked partnerships with Lyft in US, Ola in India and GrabTaxi in
Southeast Asia, in a strategy that will let it cover international
markets.
Aside from its strong Chinese presence, the extension of the partnership will allow Alipay to further its cross border presence. It will also help it stay one step ahead of rival WeChat, which is backed by Alibaba’s competitor, Tencent.
By: Usman Farooq.
Editing: Shuaib Ahmed.
Review:
Emerging Market Formulations & Research Unit, Flagship Records.
For
The #FacebookTeam
