The hand dryer, the peacock and other unexpected stars of Gucci's spring/summer campaign – stylewatch.

The fashion industry has started releasing its advertising images for 2016, with Gucci’s vision centring on a mournful pink-tiled bathroom straight from Pulp’s Disco 2000.

We all know that the emotional heartland of a night out is the bathroom, where the sight of a woman leaning sorrowfully on a hand dryer suggests that high drama is about to unfold.

So it is with this tableau from Gucci’s spring/summer 2016 campaign, which could easily be a still from Pulp’s Disco 2000 video or a scene from Channel 4’s Deutschland 83, all lipstick-stained cheeks, clashing pinks and reds and carefully styled melancholy.

The pussy-bow blouse, lace shirt, metallic skirt and glitter glasses – key Gucci motifs under new creative director Alessandro Michele – are all present and correct, while the embellished forest green bomber jacket that our heroine wears looks a likely bestseller for the season. Expect to see similar styles soon on a high street near you.

In the other campaign images, which were shot in Berlin, there are plenty of forest green shimmers – practically the new black in fashion right now, seen on Kate Moss emerging from the Thames with a fag in her hand on the set of Absolutely Fabulous and playing a starring role in the hysteria around Balmain for H&M.

 Notable, too, is the picture of a peacock being cradled by a man wearing a blouse, lace shorts, glitter trainers and a bobble hat while riding his skateboard in a shopping centre. Rarely has antisocial behaviour been so imaginatively accessorised.






By: Hannah Marriott.

Review: Emerging Market Formulations & Research Unit, Flagship Records.
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