The listing of the 22,000-square-foot Gothic Tudor mansion comes amidst a continued overhaul of Playboy Enterprises as it seeks to shift from a racy magazine publisher to a global licensing company.
Hefner bought the mansion in 1971 for a then-record $1.05 million.
He lives in the mansion with his wife, 29-year-old former Playmate of the Month Crystal Harris. But Hefner rents his living quarters and other areas from Playboy Enterprises.
While the home has a fabled history — parties, celebrities, racy entanglements — the home is unlikely to fetch anywhere near $200 million, according to brokers. The most expensive sale in Holmby Hills is the reported $102 million paid for the larger and more elaborate Fleur de Lys Estate in 2014.
The Playboy Mansion has 29 rooms, including a catering kitchen, wine cellar, home theater, separate game house, gym, tennis court and swimming pool with a cave-like grotto.
It also has a four bedroom guest house and includes 5 acres of land. The property also has aviaries and several exotic animal pens.
The press release for the listing touts the added benefit that the Playboy Mansion is "one of a select few residences in L.A. with a zoo license."
The mansion is being listed by Drew Fenton and Gary Gold of Hilton & Hyland, along with Mauricio Umansky of The Agency.
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Review: Emerging Market Formulations & Research Unit, Flagship Records.
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