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Thursday, December 24, 2015

Starbucks projects yet another gift card windfall.

Starbucks is expecting to sell a record number of gift cards this year to last minute Christmas shoppers.
The company boasted that more than five billion dollars was loaded onto their gift cards in a 12 month period.
The limited edition Starbucks Card is covered in deep blue crystals and is part of the 2015 Premium Card Collection.
Starbucks, possibly in an attempt to revitalize their gift card offerings in the USA, has unveiled a luxury Swarovski crystal-encrusted gift card.
In 2014, the coffee giant sold 2.5 million gift cards on Christmas Eve alone - that's over 1,700 cards per minute. 

By: Lynette Rhodes.

Review: Emerging Market Formulations & Research Unit, Flagship Records.
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